YOU AND YOUR BUSINESS

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 What do you consider 🤔 most when building or joining a business? 


How to make sales?


Your target market?


Where to market the product?


The problem that your business will solve?


There is an aspect of business that people seem not to talk so much about. I don't know why, or could it be because we're in a fast era and everything should be done immediately. 


Having and knowing who your customers will be is good, solving and meeting the needs of people is perfect. Making sales is super... sales are the lifeline of every business.


But, how about the SUSTAINABILITY of the business?


So many businesses have gone down the drain because structures were not put in place for sustainability. 


Sustainability refers to the ability of something to maintain or "sustain" itself over time. (Daniel Thomas)


A good sustainability plan should be able to meet the present needs and still have the potential to serve future generations. Don't look at a business from the standpoint of "what is in it for me now?"


I know we are all in a haste to get what we want at the moment and leave tomorrow to take care of ourselves. 🥰


Think beyond today... Go a little further and understand how it will serve you tomorrow?


Will your target audience still find your business appealing and interesting shortly?


What are the things that you can do so that they'll always come back for your services?


That a business is flourishing today, doesn't mean it will always be, there may be times where you experience low turnover in sales, an increase in the cost of production, loss of some clients, etc.


I believe you should understand my point here.


Don't just jump into starting a business or joining one because you've heard that there is money in it. 


Sit down, study, and have an understanding of the business first. Not just from the angle of how it will meet your needs in the present, but how will it serve you and your potential clients shortly you found this useful as always.  


Leave a comment for me.


©Anietie Kingsley Umoh

#DePathfinder

#committed to your personal development

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